Legal

Privacy Policy

The General Home Services LLC

d/b/a The General Heating & Air

Effective Date: June 6, 2026

thegeneralhvac.com | (832) 558-8539

PRIVACY POLICY

1. Overview

The General Home Services LLC, a Texas limited liability company operating under the assumed name The General Heating & Air ("The General," "we," "us," or "our"), is a veteran-owned, family-operated residential HVAC company based in Cypress, Texas. We are committed to protecting the privacy and security of the information you share with us when using our website at thegeneralhvac.com, our scheduling tools, our landing pages, or any of our digital communications.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding that information. By using our website or contacting us, you agree to the practices described in this Policy.

2. Information We Collect

2a. Information You Provide Directly

When you request a service, fill out a form, register for an offer, or contact us, we may collect:

• Full name

• Home address and service area

• Email address

• Phone number (including mobile/cell number)

• Details about your HVAC system, home, or service needs

• Payment information (processed securely through our payment processor, we do not store full card numbers)

• Professional credentials, if applicable (e.g., NPI number for physician-specific offers)

2b. Information Collected Automatically

When you visit our website, certain data is collected automatically through cookies, pixels, and analytics tools, including:

• IP address and general location

• Browser type and device information

• Pages visited and time spent on site

• Referring website or search term

• Interactions with our forms, buttons, and content

We use tools including Google Analytics and Meta Pixel to understand how visitors use our site and to improve our marketing. These tools may place cookies on your device. You may opt out of cookie tracking through your browser settings or by using tools such as the Google Analytics Opt-Out Browser Add-on.

2c. Text Message (SMS) Opt-In

When you provide your phone number and request service, register for an offer, or opt in through a web form, you may be enrolled in our SMS communications. By providing your mobile number, you consent to receive text messages from The General Heating & Air related to:

• Appointment confirmations and reminders

• Technician dispatch notifications

• Follow-up after service visits

• Maintenance agreement reminders

• Promotional and informational messages, if separately opted in

Message and data rates may apply. Message frequency varies. You may opt out at any time by replying STOP to any text message. For help, reply HELP or contact us at (832) 558-8539. We do not share your phone number with third parties for their own marketing purposes.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To schedule, dispatch, and complete HVAC service calls

• To communicate with you about appointments, estimates, and service history

• To send text message and email communications you have opted into

• To process payments for services rendered

• To manage maintenance agreements and membership records

• To follow up after service visits with quality assurance communications

• To send educational content, seasonal reminders, and offers relevant to your home

• To verify credentials for specialty offers (e.g., physician access programs)

• To improve our website, content, and marketing based on usage data

• To comply with legal obligations

We will not use your information for purposes materially different from those described above without notifying you and, where required by law, obtaining your consent.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

4a. Service Providers

We work with trusted third-party vendors to operate our business, including scheduling software (Workiz), customer relationship management (GoHighLevel), email and SMS delivery services, and website hosting. These providers are authorized to use your information only as necessary to perform services on our behalf and are required to protect your data.

4b. Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the safety of any person or to address fraud or security concerns.

4c. Business Transfers

In the unlikely event of a merger, acquisition, or sale of company assets, your information may be transferred to the successor entity, subject to the same privacy protections described in this Policy.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, maintain your service history, comply with legal obligations, and resolve disputes. Service records may be retained for a minimum of three years. You may request deletion of your information at any time, subject to our legal and operational obligations.

6. Data Security

We use commercially reasonable technical and organizational measures to protect your information from unauthorized access, use, or disclosure. These include encrypted data transmission (SSL/HTTPS), access controls, and use of reputable third-party platforms with their own security standards. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

7. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights:

• Access: Request a copy of the personal information we hold about you

• Correction: Request correction of inaccurate or incomplete information

• Deletion: Request deletion of your personal information, subject to our legal obligations

• Opt-Out of Marketing: Unsubscribe from email marketing at any time using the unsubscribe link in any email, or by contacting us directly

• Opt-Out of SMS: Reply STOP to any text message

• Do Not Sell: We do not sell personal information; no additional action is needed

To exercise any of these rights, contact us at: (832) 558-8539 or through the contact form at thegeneralhvac.com.

8. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13 without parental consent, we will take steps to delete that information promptly.

9. Links to Third-Party Sites

Our website may contain links to third-party websites, social media platforms, or tools (including Facebook, Google, or YouTube). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before submitting any personal information.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the Effective Date at the top of this document. Continued use of our website after any changes constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.

11. Contact Us, Privacy

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

The General Home Services LLC

d/b/a The General Heating & Air

Cypress, Texas 77433

Phone: (832) 558-8539

Website: thegeneralhvac.com